Welcome! What are you looking for?
Here is most of the info you need to succeed, gathered in one place. This knowledge base (KB) and list of our SOPs (Standard Operating Procedures) are continuously developing. Let’s discuss any other questions you have and make things better, faster, and more efficient.
Writer SOPs
New Article Writer Orientation
Greetings, fellow writer! I’m thrilled to have you aboard Evotom Media, where creativity meets innovation. As a new member of our team, allow me to introduce you to our writing guidelines, workflows, and templates…
Maximize Online Sales
Online sales steps:
Landing Pages That Convert
Creating a landing page or a homepage is the most important step in gathering qualified leads. The ROI of marketing efforts can greatly be increased…
Perplexity AI-Assisted Article Writing
This article provides the SOPs for producing AI-assisted articles by using Perplexity. This process involves generating content to be modified by a human editor, much…
Ecommerce Newletter Ideas
Here are some ideas for newsletter content. Customer specific subject lines General Newsletters
Ecommerce Product and Category Descriptions
AI makes the creation of unique ecommerce stores easier, since it can write unique content for products and categories. Use: As always, make sure the…
Humanize AI content
The various AI models are trained on massive amounts of data, but pure AI content is easily recognizable. It uses characteristic words and phrases, creates…
ThirstyAffiliates Plugin Display Extension Instructions
On sites where we promote affiliate products, we use the Thirsty Affiliates WP plugin to manage product links, their cloaking, reporting, etc. We created an…
Adding Unique Insights
This step in writing an article aims to add or touch on topics that were not covered by Google’s top 10 SERPs. Adding such content…
AI Social Media Marketing Prompts
Here is a set of prompts you can use to make creating Social Media posting more efficient. Social media post text Goal in this step:…
ChatGPT Statistical Analysis with Code Interpreter Plugin
Using ChatGPT 4’s Code Interpreter plugin, we can analyze small or large datasets to: If you don’t have access to ChatGPT 4, write Tom to…
Satellite Site AI Article Workflow
Satellite sites are sites that are created to support, and give context and strength to our main websites. Our satellite sites are not garbage sites…
PAA Article (People Also Ask)
The “People Also Ask” (PAA) section on Google is an expandable box of related questions that often appears when you do a Google search. Google…
Product Roundup Post Template
Product roundup posts target keywords like “best coffee machines under $300”. They are commercial keywords that are very competitive, so the post that targets such…
AI Article From Youtube Transcript
Creating a unique 1000+ word article from YouTube videos is relatively simple. The AI can structure the content of the video from the transcript, create…
AI-Assisted Article Writing
This article provides the SOPs for AI ASSISTED writing, where the AI helps create content that is to be modified by a human editor. This…
Beginner’s Guide Post Template
The goal of a beginner’s guide blog post is to provide comprehensive, easy-to-understand information about a particular topic. The content should be written in such…
Product comparison post template
The aim of a product comparison article is to compare two or more products based on their features and benefits in order to help the…
Product review template
Product reviews inform the reader who is nearing the end of the buying cycle on the specifics of a given product. These are the things…
Step-by-step post
A step-by-step blog post is a type of content that guides readers through an actionable process in a specific order. It outlines the steps someone…
Recipe post template
The purpose of a recipe blog post is to provide readers with an easy-to-follow guide for creating delicious dishes/drinks. Recipe posts also help users discover…
Expanded definition (What is) post template
An “Expanded definition” post is an article format that is used to explain a concept, acronym, or term in detail. It starts by providing a…
Listicle post template
A list post is a type of blog post organized in a list format. List posts typically include a numbered or bulleted list of List…
Article Creation Workflow
Here is the standard workflow we use to create an article for any site in our portfolio. 1. Outline creation The goal of outline creation…
Refreshing & updating articles workflow
Refreshing of articles is required every now and then, to make sure they are up-to-date and remain competitive in Google. Here is our workflow for…
Quick Layout Checklist
Here is a quick checklist for scannable content and great layout. If you haven’t done so, please read the detailed post.
Scannable Content & Good Layout
There’s more to creating a professional, high-quality article than perfect spelling, grammar, and sentence structure. The best copywriting is for nothing if people don’t read…
All Writer SOPs
SEO SOPs
Updating Content With Falling Rankings
Even the best evergreen content on a site will need updating sooner or later. Here is how to efficiently identify and update. 1. Find The…
Featured Snippet Sniping
There are five types of featured snippets that Google shows depending on the intent behind the search query: We can efficiently steal the featured snippets…
Creating a Topical Map
Google looks for a website’s complete coverage of a given topic. Only after every topic is covered on a subject, will the site be deemed…
Coming Up With Keywords
The basic goal of SEO is to provide content that people are searching for. It can be hard to come up with keyword ideas for…
All SEO SOPs
Advertising SOPs
Maximize Online Sales
Online sales steps:
Google Ads
Choosing Google ads takes knowledge and skill. Here is a rundown on how to do it, AI ad creation prompts, and some videos to help…
Ad Strategy & Creative
What makes a great ad? The FB Andromeda update from August 2025 requires larger creative diversity though, using generative AI. Here are comprehensive video tutorials…
Countries to Target With Ads
When setting up ad campaigns, it’s best to restrict ads to the following countries. English speaking: AustraliaAustriaBelgiumCanadaDenmarkFinlandFranceGermanyIrelandItalyLuxembourgNetherlandsNew ZealandNorwayScotlandSpainSwedenSwitzerlandUnited KingdomUnited States of AmericaPuerto Rico Non-english speaking:…
All Advertising SOPs
Social Media SOPs
Pinterest Strategy
This SOP outlines the process of effectively utilizing Pinterest to drive traffic to your website. Pinterest can be an incredibly powerful tool for increasing online…
All Social Media SOPs
Designer SOPs
Natural AI Portait Image Generation
AI images of people look perfect. And while that can be a good thing for studio photography, model shots, etc, it is not usable for…
YouTube Screenshot Images
You can grab screenshots of YouTube videos to serve as unique images that can be used for: Install Screenshot Tool While you could simply make…
AI Image Generation
A method of creating relevant images for blog posts is using AI image generation tools. They can be used to generate: They cannot be used…
Design guidelines
Following established brand guidelines for a company is an important part of creating cohesive and consistent branding. This may include guidelines for: It’s important for…
Designer’s tasks on articles
One of the main tasks of graphic designers at Evotom is to create relevant images for the articles that are published on our websites. This…
Altering an Image For Uniqueness
Descriptive images are key in online marketing. A picture tells a thousand words. As part of the Article Creation Workflow, you will create relevant images…
All designer SOPs
Tools
NeuronWriter keyword optimization tool
NeuronWriter is a keyword optimization tool similar to Surfer and Frase. It helps create SEO-optimized articles, by analyzing what it takes to rank in the…
All Tools SOPs